I’m pleased to announce the launch of AWAC (eh-wack), AIMS Web Analytics Council. The purpose of the group is to help facilitate learning and discussion around the topic of web analytics. It’s a great team that has a lot of knowledge and experience in this area and I’m looking forward to tapping into their expertise.
We had our kick-off meeting last week and the group came up with some great ideas for event topics and online articles. I know we’ll all benefit from the expertise of this group. Plans are in the works for an event later this year and the group will post here on the blog from time to time. (They’re already working on a ‘What is Web Analytics and Why is it So Important’ piece.)
Members of the group are:
Peder Enhorning, President of Unilytics Corporation
Steven Goldhar, President, Sundance Media Inc.
Stefan Eyram, Manager of Business Development Canada, ExactTarget
And of course I'll be participating in the group as well.
I know the group would love to hear from members. How are you using analytics? What is your biggest challenge? What information would be helpful? Comment here or send your questions and comments to me at klagden@aimscanada.com and I’ll be sure to pass them on.
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