Resolutions 2007: In Conversation with Dmitry Buterin, Chief Apricot at Wild Apricot

Posted by Jyotika Malhotra, Marketing & Communications Consultant & AIMS Correspondent

Continuing with our look at the professional resolutions of key thought leaders in the industry, Dmitry Buterin, Chief Apricot at Wild Apricot and AIMS Sponsor shares his list for 2007.

The question: What are three professional resolutions, goals, to dos or things you’d like to try in 2007?

Dmitry Buterin:

1.    Keep focused on doing fewer things but doing them exceptionally well. Many marketers suffer from "featuritis" disease - trying to cram as many features as possible into a product - making it confusing, messy and unusable. I will work hard on keeping my head cool and focusing on making our product extremely easy to use for our customers in its core features - instead of playing this crazy competition game which results in bloated software and unhappy users. 

2.    Staying in close touch with customers and prospective customers. Our great ideas do not matter - what matters is what customers think about [our product]. So I will keep devoting as much time as I can to get a first-hand understanding of customer needs by participating in customer support work - our telephone hotline, email support and online forums. 

3.    Maintaining open and sincere dialogue with our customers and all interested parties through our blog and online forums. Sharing best practices and ideas - and not being afraid to come out and admit any mistakes when we make them e.g. product bugs. 

Be part of the dialogue – share your thoughts for 2007 with AIMS readers.